<\/p>\n\n\n
Ge\u00e7en g\u00fcn kitapl\u0131\u011f\u0131mda g\u00f6z\u00fcme Wes Bush’un “Product-Led Growth: How to Build a Product That Sells Itself”<\/em> kitab\u0131 \u00e7arpt\u0131. Ad\u0131 bile insan\u0131 i\u00e7ine \u00e7ekiyor. \u201cKendi kendini satan bir \u00fcr\u00fcn m\u00fc?\u201d diye d\u00fc\u015f\u00fcnd\u00fcm. Elbette merak ettim ve okumaya ba\u015flad\u0131m. Bilirsiniz iyi kitap gordum mu hemen anlarim<\/p>\n <\/p>\n Bu kitap asl\u0131nda SaaS (Hizmet Olarak Yaz\u0131l\u0131m) d\u00fcnyas\u0131n\u0131n kutsal kitab\u0131 gibi bir \u015fey olmu\u015f. Bush, her \u015feyin merkezine \u00fcr\u00fcn\u00fc koyuyor. Geleneksel pazarlama veya sat\u0131\u015f odakl\u0131 stratejilerin yerini, do\u011frudan \u00fcr\u00fcn\u00fcn kendisi al\u0131yor. Yani kullan\u0131c\u0131lar, \u00fcr\u00fcn\u00fc deneyimleyerek onun de\u011ferini fark ediyor. Bu da \u00fcr\u00fcn\u00fcn “sat\u0131\u015f ekibi” gibi \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n Bir yerinde \u00e7ok g\u00fczel bir benzetme vard\u0131: E\u011fer restoran a\u00e7\u0131yorsan\u0131z, men\u00fcy\u00fc tan\u0131tmaktan \u00e7ok, insanlar\u0131n yemeklerin tad\u0131na bakmas\u0131n\u0131 sa\u011flamal\u0131s\u0131n\u0131z. \u0130\u015fte Bush, \u00fcr\u00fcnle b\u00fcy\u00fcme stratejisini bu kadar net anlat\u0131yor. Kullan\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fc \u201chissetmesi\u201d gerekiyor. Bunun yolu da ya freemium modelinden ya da \u00fccretsiz deneme se\u00e7eneklerinden ge\u00e7iyor.<\/p>\n Kitap, sadece teoriden ibaret de\u011fil. Hatta aksine, bol bol ger\u00e7ek hayat \u00f6rnekleriyle dolu. Slack, Dropbox, Zoom gibi \u015firketlerin nas\u0131l \u00fcr\u00fcn merkezli bir b\u00fcy\u00fcme sa\u011flad\u0131\u011f\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kl\u0131yor. Bu \u00f6rnekler, i\u015fin uygulanabilir oldu\u011funu da kan\u0131tl\u0131yor.<\/p>\n Bir di\u011fer ilgin\u00e7 nokta, m\u00fc\u015fteri geri bildirimlerinin \u00f6nemine verdi\u011fi vurgu. Kitab\u0131 okurken, bir yandan “Evet ya, bunu hep g\u00f6z ard\u0131 ediyoruz” diye i\u00e7 ge\u00e7irdim. \u00c7\u00fcnk\u00fc m\u00fc\u015fterilerinizin ne istedi\u011fini bilmeden \u00fcr\u00fcn geli\u015ftirmek, k\u00f6r\u00fc k\u00f6r\u00fcne yol almaktan farks\u0131z.<\/p>\n Kitab\u0131n sonunda insan \u015funu fark ediyor: \u00dcr\u00fcn odakl\u0131 b\u00fcy\u00fcme, sadece k\u00fc\u00e7\u00fck giri\u015fimlerin i\u015fine yarayacak bir y\u00f6ntem de\u011fil. B\u00fcy\u00fck \u015firketler bile bu yakla\u015f\u0131m\u0131 benimseyerek hem maliyetlerini d\u00fc\u015f\u00fcrebilir hem de s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme elde edebilir.E\u011fer teknolojiyle biraz ha\u015f\u0131r ne\u015firseniz veya bir \u00fcr\u00fcn geli\u015ftirmeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bu kitap size sa\u011flam bir rehber olur. Ama dikkat! Bush, \u201cbu y\u00f6ntem sihirli bir de\u011fnek\u201d demiyor. Bunun yerine s\u0131k\u0131 bir \u00e7al\u0131\u015fma ve do\u011fru bir vizyon gerekti\u011fini s\u00fcrekli hat\u0131rlat\u0131yor.<\/p>\n Bir sonraki kitap \u00f6nerisinde g\u00f6r\u00fc\u015fmek \u00fczere!<\/p>","protected":false},"excerpt":{"rendered":" Ge\u00e7en g\u00fcn kitapl\u0131\u011f\u0131mda g\u00f6z\u00fcme Wes Bush’un “Product-Led Growth: How to Build a Product That Sells Itself” kitab\u0131 \u00e7arpt\u0131. Ad\u0131 bile insan\u0131 i\u00e7ine \u00e7ekiyor. \u201cKendi kendini satan bir \u00fcr\u00fcn m\u00fc?\u201d diye d\u00fc\u015f\u00fcnd\u00fcm. Elbette merak ettim ve okumaya ba\u015flad\u0131m. Bilirsiniz iyi kitap gordum mu hemen anlarim<\/p>\n","protected":false},"author":1,"featured_media":3866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1064],"tags":[1772],"class_list":["post-3830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okudum","tag-product-led-growth"],"_links":{"self":[{"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/posts\/3830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aydinomer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3830"}],"version-history":[{"count":2,"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/posts\/3830\/revisions"}],"predecessor-version":[{"id":3867,"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/posts\/3830\/revisions\/3867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aydinomer.com\/index.php?rest_route=\/wp\/v2\/media\/3866"}],"wp:attachment":[{"href":"https:\/\/aydinomer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aydinomer.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aydinomer.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}